Business Details
21 Years
experience
Trusted Accounting Services in London
Main Objective is a London-based accounting service with two decades of experience supporting small businesses. Founded by John Moser, a seasoned accountant with a deep understanding of the challenges faced by one- to two-person operations, we specialise in providing tailored financial solutions that balance regulatory compliance with commercial flexibility. Our approach prioritises clarity and practicality, helping clients navigate tax obligations, payroll management, and financial reporting while maintaining focus on core business growth. With a client-centric philosophy, we deliver expert guidance on statutory filings, cashflow forecasting, and corporate tax returns, ensuring businesses remain both compliant and competitive.Our reputation for precision and reliability is evidenced by long-standing relationships with clients across diverse sectors, including IT consultancy, hospitality, and professional services. We combine technical expertise with responsive support, offering transparent pricing structures and a commitment to demystifying complex financial processes. Through proactive advice and meticulous attention to detail, we empower entrepreneurs to make informed decisions while mitigating risks associated with financial mismanagement.
Services
Tax Compliance
Payroll Management
Annual Accounts
VAT Returns
Financial Reporting
Details
- Year established: 2005
Highlights and features
- 20 years of specialist experience in small business accounting
- Personalised financial solutions for one- to two-person operations
- Expertise in UK tax compliance and statutory filings
- Transparent pricing with no hidden fees
- Proven track record with IT, hospitality, and professional services sectors
What people say
Five-star service
Highly recommend
Professional expertise
Flawless engagement
Peace of mind
Services
Tax Compliance
Comprehensive tax compliance solutions ensuring accurate submission of corporation tax returns and personal self-assessments. Our service covers dormant and active companies, with specialist expertise in HMRC requirements. Clients benefit from timely filings, penalty avoidance, and strategic tax planning advice tailored to small business operations.
Payroll Management
End-to-end payroll management including statutory deductions, payslip generation, and real-time reporting. We handle PAYE submissions, pension auto-enrolment, and year-end processes while maintaining strict compliance with employment regulations. Our clients appreciate simplified payroll administration and expert guidance on employment tax matters.
Annual Accounts
Preparation of statutory accounts including balance sheets, profit and loss statements, and director's reports. Our service ensures compliance with Companies House requirements while providing clear financial insights. We support both dormant and trading companies with tailored reporting solutions that meet audit and tax filing needs.
VAT Returns
Quarterly VAT return preparation and submission services with emphasis on accuracy and compliance. We help businesses manage VAT schemes, reclaimable inputs, and output tax calculations. Clients receive proactive advice on VAT-efficient strategies and HMRC audit preparedness.
Financial Reporting
Monthly management reporting including income statements and cashflow analysis. Our service provides business owners with actionable financial insights, budgeting support, and forecasting tools. We help clients maintain financial control through regular reporting cycles and strategic financial planning.
People
John Moser
Director and Accountant
John Moser is a qualified accountant with over 20 years' experience in small business financial services. He specialises in UK tax compliance, payroll management, and corporate reporting for micro-businesses. His client-focused approach combines technical expertise with practical business advice.
Questions
What accounting services do you specialise in for small businesses?
We specialise in tax compliance, payroll management, annual accounts preparation, VAT returns, and financial reporting tailored to one- to two-person operations.
How do your pricing structures work?
We offer transparent fixed pricing for core services including monthly accounting, annual accounts, and VAT returns with no hidden fees or additional charges.
Which areas do you serve?
Primarily London-based businesses, with remote support available for clients across the UK and internationally through secure digital platforms.
What qualifications do your accountants hold?
Our director holds a BA (Hons) and Certificate in Business Accounting (CIMA), with 20 years' practical experience in small business financial management.
How do you handle HMRC compliance?
We ensure complete compliance with HMRC requirements through accurate filings, timely submissions, and expert guidance on tax obligations for both dormant and active companies.
Can you assist with company formation?
Yes, we provide company registration services including Companies House filings, tax registrations, and initial compliance setup for new limited companies.
